Online Marketing Tools May 12, 2008
Posted by fjaffer in Internet Marketing.trackback
Facebook – Facebook allows you to connect on a personal level – and we all know that we all do business with people, not faceless organizations. Here are some key business uses for Facebook:
- Create a profile page for your business, to extend your brand.
- Create a personal profile page for personal branding and to stay in touch with your “peeps” who you’ve encountered through networking connections. You can meet new people, too, who become your friends.
- Create a Group for your business community, where you can publicize events, have a discussion board, and send messages to keep your network up to date.
Podcasts – Podcasts are audio recordings that are made available on the web. Podcasts can be downloaded by listeners to portable MP3 players, iPods, iPhones. Or people can listen on their computers.
There are two ways to participate with podcasts: either record your own podcast series, or participate as a guest interviewed on another party’s podcasts.
YouTube – Every small business should be thinking of their YouTube video strategy. Here are two reasons:
- Videos by their nature are viral. According to a Pew Internet study, online video tends to be viral. Over half of people who view online video share links to the video they’ve watched with others. And 75% of us have received links to video. So if you want to do viral marketing, try video.
- Google is now displaying YouTube video results mixed in with their regular search results. It’s called universal or blended search. What this means is that with video hosted on YouTube, you now have more chances to get found on that coveted first page of the Google results.
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