Financial Advisor’s Blog

The Valley Forge Companies, founded in 1967 and based in King of Prussia, PA, is a member of M Financial Group—the national network of elite independent insurance, investment, and executive benefit firms dedicated exclusively to serving high-net-worth clients.

So what are his firm’s clients telling their advisors?

“The upcoming election has some of our clients in a holding pattern in terms of wealth transfer decision-making,” Maher said. “Tax issues are the number one concern there. And while we certainly understand that, we also advise that complete inaction could have more significant, and usually negative, consequences.”

He stressed the importance of being ready regardless of who prevails in November.

“Our job always is to find innovative ways to advise clients, especially in uncertain times.”

Redefining Diversification
According to Maher, focusing on new ways to diversify business offerings can be constructive for firms seeking ways to differentiate themselves in the marketplace.

“Obviously I wouldn’t advocate abandoning bedrock principles: long-term asset allocation strategies and avoiding panic-based investing,” Maher explained. “But there are ways that practitioners can open up new streams of thought while maintaining a high-level of fiduciary responsibility.”

He said one such way The Valley Forge Companies set themselves apart was the introduction of an endowment-style of investing to families.

“We’ll advise our families to invest in a portfolio that looks like one Yale or Harvard might utilize, one that could include 20% private equity, and 25% hedge funds and other alternatives, in addition to the traditional stocks, bonds, and cash investments,” he explained.

The Multi-Family Office
Another innovation Maher is proud of is The Valley Forge Companies’ introduction of the Multi-Family Office concept to its clients.

“We will be bringing together 50 high-net-worth families into one office to provide them with advice on wealth transfer, allocation and investment management, philanthropy, legal, and taxation issues, all specifically designed to meet their financial services needs. It’s their back office,” Maher said. “The overwhelmingly positive reaction we’re receiving positions us well to be of great service to our clients.”

Adapt & Overcome
Maher believes that those firms willing to push the envelope with new ideas will be the ones that thrive.

“Complacency will kill you. Listen to the clients. Serve them first, and the rest will follow.”